June 22, 2026 · 4 min read
Turn your bio link into a client pipeline
A public coach page collects qualified intake requests without a single direct message. Here is what belongs on it, and how to make one that converts.
Every coach already has an audience on social media. The gap is the last step: turning a viewer into a structured request you can act on. A dedicated public page closes that gap.
What a good public page does
- Shows who you are — name, specialties, a short bio, and a photo.
- Gives one obvious call to action: request a program.
- Collects the stats you need up front, so no back-and-forth DMs.
Reduce friction, not information
Ask for exactly what you need to write a first program — goals, training history, a few measurements, and optional photos — and nothing more. A form that takes two minutes gets finished; a ten-minute form gets abandoned.
Make the money step clear
Show your price and payment details on the same page as the request, so a motivated prospect can commit in one sitting instead of waiting for a reply.
Then just share it
Put the link in every bio, story highlight, and pinned post. Each request lands in your inbox with the athlete’s details already attached — ready for you to write their first program.
How is a public page different from my Instagram profile?
Your profile is a stream that changes daily; a public page is one fixed address a search engine can index, where a stranger learns what you do and how to start without scrolling your archive.
Can a student send a request without an account?
They sign in to send one, but the page itself is open to everyone. Signing up is a phone number and an SMS code.
Can I change the link later?
Yes — the handle is editable in your profile. But every change breaks the old link, so decide before you spread it around.